Product (e-com platforms + Middleware), checkout.com
apr 2021 - current
As part of the e-com platforms and Middleware team, working on processing payments for SMBs
More updates as developments occur!
MBA Candidate, Imperial College London
Sep 19 - Oct 2020
Earned a merit-based scholarship
Keen focus in Machine Learning/AI, Analytics and Marketing
Product Lead (Founding Team Member), edisn.ai
may 18 - aug 19
Developed the product strategy and vision to conceptualise edisn – a first-of-its-kind interactive video streaming platform for live sports
Designed wireframes, gathered UX feedback and contributed to the development of a design system to bring edisn to life on iOS & Android. The product got selected to TechStars + Comcast’s LIFT Labs 2019 cohort and raised $250,000 in seed funding
Defined key performance metrics for product usage and setup customer segmentation to track usage patterns and derive insights to grow user interaction and engagement. edisn increased average viewership time for broadcasters on mobile by 17%
As the sole point of contact, aligned stakeholders and prioritized critical features to ensure revenue generation worth ~$10,000 in first year
Built a 14 member team of designers and engineers, and increased team velocity by ~1.5x through adherence to agile product development
product Manager, Sportytrip
Dec 16 - Apr 18
Drove development of 3 products – Chatbot integrations, Augmented Reality product and firm’s website. Chatbot developed decreased response time by ~25% for clients
Conceptualised and launched Augmented Reality product to achieve adoption for ~220,000 users, contributing to ~10% of annual revenue for the firm
Setup success metrics of impressions, captures and shares, resulting in an 18% increase in digital fan engagement for partnering brands and sports teams
Tested seven acquisition channels, eventually scaling with two - resulting in a 20% increase in lead generation and bringing costs down by 15%
Relaunched the e-commerce product on website, and increased customer conversion by 20% through multivariate & A/B tests using Google Analytics
marketing & Comms Manager, The GoSports Foundation
jul 15 - Nov 16
Single-handedly conceptualised and executed #SportingJourneys – a marketing campaign that reached >5 million people, facilitating a 32% increase in unique donors ($0 in ad spend)
Optimised the conversion funnel through strategic partnerships with Twitter & Facebook, resulting in a 11% increase in donation volume
sales & marketing executive, scrummer
sep 13 - jun 15
Synthesised and executed The Bangalore Midnight Marathon – the world’s first midnight marathon with over 10,000 participants, generating 10% of annual revenue
Kickstarted a digital portfolio for the company to drive sales upwards of 20% year-on-year